What's inside the product research planner
- Product Idea List
- Product Research Sheet
- Competitor Review
- Keyword List
- Scoring Matrix
- Pricing Calculator
- Launch Checklist
- Notes
See every page
All 12 pages of the US Letter version, exactly as they print. Tap a page to see it larger.
- 1. Cover
- 2. This Planner Belongs To
- 3. Contents
- 4. Product Idea List
- 5. Product Research Sheet
- 6. Competitor Review
- 7. Keyword List
- 8. Scoring Matrix
- 9. Pricing Calculator
- 10. Launch Checklist
- 11. Notes
- 12. Thank you page
Who this product research planner is for
This planner is for makers, sellers and small brands deciding what to make or sell next. It suits anyone with too many ideas, sellers entering a new market and people who want proof before investing time and money. It turns a gut feeling into a clear, scored decision. It is also helpful for teams who need to explain why one product was chosen over another.
How to use your product research planner
Write every idea on the idea list. For promising ones, fill in a research sheet with demand, costs and audience. Review competitors and note what they do well and where they fall short. Build a keyword list from what shoppers search for. Score ideas on the scoring matrix, work out pricing and prepare your launch list for the winner. Revisit ideas that scored well but were not chosen; the timing may be right next season. Keep notes on what you learned from each launch.
Formats included
A4 PDF
For printing in most of the world (210 × 297 mm).
US Letter PDF
For printing in the US and Canada (8.5 × 11 in).
Digital PDF
Hyperlinked tabs for tablets and PDF annotation apps.
Ready to start?
Free downloadProduct Research Planner questions
How does the scoring matrix work?
You rate each idea on demand, cost, competition and fit to compare them fairly. Look for the "Scoring Matrix" page in the 12-page product research planner. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Can it help with keywords?
Yes. There is a keyword list page. Look for the "Keyword List" page in the 12-page product research planner. Every page is undated, so you can start any day and reprint a page whenever it fills up. Download it free, print only the pages you need and add more copies of any page later.
Is it for physical or digital products?
Both. Other pages in the 12-page product research planner include "Product Idea List", "Product Research Sheet" and "Competitor Review", so related notes stay together. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Is the Product Research Planner really free?
Yes, the Product Research Planner is completely free for personal use. Download the 12-page PDF without an account or email address, print it at home as often as you like and share the page link with friends. FolarraStudio is free to use. In the future, a few clearly labeled ads may help keep it free.
What size is the Product Research Planner?
The Product Research Planner comes in A4 (210 x 297 mm) and US Letter (8.5 x 11 inches), plus a hyperlinked digital PDF for tablets. Choose the file that matches the paper in your printer and print at Actual size or 100%, so nothing is cut off. Both paper sizes have the same 12 pages.
