What's inside the website planner
- Website Goals
- Site Map
- Page Planner
- Brand Basics
- Content Checklist
- Accounts & Tools
- Launch Checklist
- Notes
See every page
All 12 pages of the US Letter version, exactly as they print. Tap a page to see it larger.
- 1. Cover
- 2. This Planner Belongs To
- 3. Contents
- 4. Website Goals
- 5. Site Map
- 6. Page Planner
- 7. Brand Basics
- 8. Content Checklist
- 9. Accounts & Tools
- 10. Launch Checklist
- 11. Notes
- 12. Thank you page
Who this website planner is for
This planner is for small business owners, creators and anyone building a website. It suits first-time site builders and those redesigning. It keeps goals, pages, brand and logins organized. It also helps people working with a web designer, since a clear plan saves time and money. Whether you build the site yourself or hire help, starting on paper makes decisions easier.
How to use your website planner
Set website goals. Map pages on the site map and plan each page's content. Record brand basics. Use the content checklist. Store logins safely. Use the launch checklist before going live. Decide the main goal of your site first, such as bookings, sales or sharing information. Keep the site map simple, with only the pages visitors truly need. Gather photos and text before you start building. Store logins in a safe place, and run through the launch checklist to test links, forms and mobile layouts before you share the site.
Formats included
A4 PDF
For printing in most of the world (210 × 297 mm).
US Letter PDF
For printing in the US and Canada (8.5 × 11 in).
Digital PDF
Hyperlinked tabs for tablets and PDF annotation apps.
Ready to start?
Free downloadWebsite Planner questions
Is it for beginners?
Yes. Other pages in the 12-page website planner include "Website Goals", "Site Map" and "Page Planner", so related notes stay together. Download it free, print only the pages you need and add more copies of any page later. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Can I plan a redesign?
Yes. Other pages in the 12-page website planner include "Website Goals", "Site Map" and "Page Planner", so related notes stay together. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Is there a launch checklist?
Yes. Look for the "Content Checklist" and "Launch Checklist" pages in the 12-page website planner. Download it free, print only the pages you need and add more copies of any page later. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Is the Website Planner really free?
Yes, the Website Planner is completely free for personal use. Download the 12-page PDF without an account or email address, print it at home as often as you like and share the page link with friends. FolarraStudio is free to use. In the future, a few clearly labeled ads may help keep it free.
What size is the Website Planner?
The Website Planner comes in A4 (210 x 297 mm) and US Letter (8.5 x 11 inches), plus a hyperlinked digital PDF for tablets. Choose the file that matches the paper in your printer and print at Actual size or 100%, so nothing is cut off. Both paper sizes have the same 12 pages.
