What's inside the customer feedback log
- Customer Feedback Cards
- Feedback Log
- Complaint Record
- Online Review Tracker
- Feedback Themes
- Improvement Actions
- Monthly Score
- Notes
See every page
All 12 pages of the US Letter version, exactly as they print. Tap a page to see it larger.
- 1. Cover
- 2. This Log Belongs To
- 3. Contents
- 4. Customer Feedback Cards
- 5. Feedback Log
- 6. Complaint Record
- 7. Online Review Tracker
- 8. Feedback Themes
- 9. Improvement Actions
- 10. Monthly Score
- 11. Notes
- 12. Thank you page
Who this customer feedback log is for
This log is for shops, cafes, salons, service businesses and makers who want to understand customers better. It suits owners who collect comment cards, read online reviews or handle complaints by phone. Listening carefully and acting on feedback is one of the simplest ways to grow. It also suits new businesses that want honest input early, before small issues grow.
How to use your customer feedback log
Print feedback cards for customers. Record all feedback on the log and complaints on their own page with how they were resolved. Track online reviews. Every month, group comments into themes and choose actions. Fill in the monthly score to see whether satisfaction is improving. Reply to complaints quickly and kindly, and note the outcome. Share positive comments with your team, since praise is motivating. Over time, the monthly score shows whether your changes are working and where to focus next.
Formats included
A4 PDF
For printing in most of the world (210 × 297 mm).
US Letter PDF
For printing in the US and Canada (8.5 × 11 in).
Digital PDF
Hyperlinked tabs for tablets and PDF annotation apps.
Ready to start?
Free downloadCustomer Feedback Log questions
Can I track online reviews?
Yes. There is a review tracker. Look for the "Online Review Tracker" page in the 12-page customer feedback log. Every page is undated, so you can start any day and reprint a page whenever it fills up. Download it free, print only the pages you need and add more copies of any page later.
Are feedback cards included?
Yes. Print them for customers to fill in. Look for the "Customer Feedback Cards" page in the 12-page customer feedback log. Every page is undated, so you can start any day and reprint a page whenever it fills up. Download it free, print only the pages you need and add more copies of any page later.
How do I use the themes page?
Group similar comments to spot patterns. Look for the "Feedback Themes" page in the 12-page customer feedback log. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet. Every page is undated, so you can start any day and reprint a page whenever it fills up.
Is the Customer Feedback Log really free?
Yes, the Customer Feedback Log is completely free for personal use. Download the 12-page PDF without an account or email address, print it at home as often as you like and share the page link with friends. Matching bundles on our Etsy shop are optional and paid; this single planner stays free.
What size is the Customer Feedback Log?
The Customer Feedback Log comes in A4 (210 x 297 mm) and US Letter (8.5 x 11 inches), plus a hyperlinked digital PDF for tablets. Choose the file that matches the paper in your printer and print at Actual size or 100%, so nothing is cut off. Both paper sizes have the same 12 pages.
