What's inside the marketing calendar
- Marketing Year Plan
- Monthly Marketing Plan
- Campaign Planner
- Content Ideas
- Email Newsletter Plan
- Marketing Results
- Marketing Budget
- Notes
See every page
All 12 pages of the US Letter version, exactly as they print. Tap a page to see it larger.
- 1. Cover
- 2. This Planner Belongs To
- 3. Contents
- 4. Marketing Year Plan
- 5. Monthly Marketing Plan
- 6. Campaign Planner
- 7. Content Ideas
- 8. Email Newsletter Plan
- 9. Marketing Results
- 10. Marketing Budget
- 11. Notes
- 12. Thank you page
Who this marketing calendar is for
This calendar is for small business owners and marketers who want to plan promotions ahead instead of rushing. It suits shops, service businesses, creators and nonprofits. Planning the year around seasons and launches makes marketing calmer and more effective. It also helps teams agree on what is coming up, so nobody is surprised by a sale or a launch.
How to use your marketing calendar
Map key dates and seasons on the year plan. Break each month down on the monthly plan. Plan bigger campaigns on the campaign planner. Collect content ideas and plan emails. Track results after each campaign and record spending on the budget page so you know what works. Start planning big seasonal campaigns two to three months ahead. After each campaign, write down what worked on the results page and use it to plan next year. Keep the calendar somewhere visible so you remember upcoming dates and can prepare content early instead of rushing.
Formats included
A4 PDF
For printing in most of the world (210 × 297 mm).
US Letter PDF
For printing in the US and Canada (8.5 × 11 in).
Digital PDF
Hyperlinked tabs for tablets and PDF annotation apps.
Ready to start?
Free downloadMarketing Calendar questions
Can I plan email marketing?
Yes. There is an email plan page. Look for the "Email Newsletter Plan" page in the 12-page marketing calendar. Download it free, print only the pages you need and add more copies of any page later. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Does it track results?
Yes. Look for the "Marketing Results" page in the 12-page marketing calendar. Download it free, print only the pages you need and add more copies of any page later. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Is it dated?
No. Fill in your own year. Other pages in the 12-page marketing calendar include "Marketing Year Plan", "Monthly Marketing Plan" and "Campaign Planner", so related notes stay together. Print the A4 or US Letter PDF as often as you need, or write in the digital version on a tablet.
Is the Marketing Calendar really free?
Yes, the Marketing Calendar is completely free for personal use. Download the 12-page PDF without an account or email address, print it at home as often as you like and share the page link with friends. FolarraStudio is free to use. In the future, a few clearly labeled ads may help keep it free.
What size is the Marketing Calendar?
The Marketing Calendar comes in A4 (210 x 297 mm) and US Letter (8.5 x 11 inches), plus a hyperlinked digital PDF for tablets. Choose the file that matches the paper in your printer and print at Actual size or 100%, so nothing is cut off. Both paper sizes have the same 12 pages.
