The Small Business Planner is a free 16-page printable PDF for makers and online sellers. It includes business goals, year at a glance, annual sales overview, monthly finances and order tracker, in A4, US Letter and a hyperlinked digital version.

Run your small shop calmly with this small business planner made for makers and online sellers. Log every sale on the order tracker, keep stock on the inventory sheet, price for profit with the pricing worksheet and watch your shop stats grow.

What's inside the small business planner

  • Business Goals
  • Year at a Glance
  • Annual Sales Overview
  • Monthly Finances
  • Order Tracker
  • Inventory Tracker
  • Product Planner
  • Pricing Worksheet
  • Social Media Planner
  • Shop Stats
  • Supplier Contacts
  • Notes

See every page

All 16 pages of the US Letter version, exactly as they print. Tap a page to see it larger.

  • 1. Cover
  • 2. This Planner Belongs To
  • 3. Contents
  • 4. Business Goals
  • 5. Year at a Glance
  • 6. Annual Sales Overview
  • 7. Monthly Finances
  • 8. Order Tracker
  • 9. Inventory Tracker
  • 10. Product Planner
  • 11. Pricing Worksheet
  • 12. Social Media Planner
  • 13. Shop Stats
  • 14. Supplier Contacts
  • 15. Notes
  • 16. Thank you page

Who this small business planner is for

This planner is for makers, crafters and online sellers running a small shop from home. It suits new business owners making their first sales and established sellers who want clearer records. Small shops involve orders, stock, pricing, suppliers and marketing all at once, and keeping them organized on paper helps you price for profit, ship on time and see which products and months perform best.

How to use your small business planner

Write business goals and plan the year at a glance. Record yearly sales on the annual sales overview and income and costs on the monthly finances page. Log every order on the order tracker and keep stock levels current on the inventory sheet. Plan new items on the product planner and work out prices on the pricing worksheet. Schedule posts on the social media planner, record shop stats each month and keep supplier contacts in one place.

Formats included

A4 PDF

For printing in most of the world (210 × 297 mm).

US Letter PDF

For printing in the US and Canada (8.5 × 11 in).

Digital PDF

Hyperlinked tabs for tablets and PDF annotation apps.

Ready to start?

Free download

Small Business Planner questions

Is there an order tracker?

Yes. Log every sale with dates and shipping. Look for the "Order Tracker" page in the 16-page small business planner. Every page is undated, so you can start any day and reprint a page whenever it fills up. Download it free, print only the pages you need and add more copies of any page later.

Can I work out prices?

Yes. A pricing worksheet helps you price for profit. Other pages in the 16-page small business planner include "Business Goals", "Year at a Glance" and "Annual Sales Overview", so related notes stay together. Download it free, print only the pages you need and add more copies of any page later.

Is it for online sellers?

Yes. It suits makers and online shop owners. Other pages in the 16-page small business planner include "Business Goals", "Year at a Glance" and "Annual Sales Overview", so related notes stay together. Every page is undated, so you can start any day and reprint a page whenever it fills up.

Is the Small Business Planner really free?

Yes, the Small Business Planner is completely free for personal use. Download the 16-page PDF without an account or email address, print it at home as often as you like and share the page link with friends. FolarraStudio is free to use. In the future, a few clearly labeled ads may help keep it free.

What size is the Small Business Planner?

The Small Business Planner comes in A4 (210 x 297 mm) and US Letter (8.5 x 11 inches), plus a hyperlinked digital PDF for tablets. Choose the file that matches the paper in your printer and print at Actual size or 100%, so nothing is cut off. Both paper sizes have the same 16 pages.